Not just pretty—pretty effective.
High-converting design for companies that don’t settle for just looking good.
Featured Project
Rebranding LumiMeds for a
crowded GLP-1 market
The GLP-1 space all looked identical — cold, clinical, and forgettable. I built LumiMeds a bold new identity that finally stood out, felt accessible, and converted.
27%CTR
$12CPP
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Brand · Performance · Leadership
Brand IdentityPerformance CreativeTeam Leadership
L
Featured Project
Weekly ad creative that
actually converts
I design and deliver video, animated, and static ads for Curology on a weekly cadence — performance-driven creative that's lifted CTR and driven measurable increases in engagement and conversions.
Video+ Motion
↑CTRResults
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Paid Social · Motion · Video
Paid SocialMotion DesignVideo
C
Featured Project
Driving retention through
UX experimentation
I partnered with Home Chef's growth team to design A/B test concepts that simplified decision-making, reduced hero clutter, and made the subscription experience actually make sense.
3A/B Tests
UXCRO Focus
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UX · CRO · Retention
UX DesignA/B TestingCRO
HC
